Industries and use cases

When creating a business, choose the group that best describes how it sells. Finta.no uses this choice to adapt the language, setup suggestions, products or services, and customer journey.

Prerequisites

• You know the business’s main offering and how customers normally buy or book.
• If the business already exists, you need administrator access to review or change its industry.

What you will learn

• the difference between Finta.no’s four industry groups
• the specific types of business suited to each group
• how the industry affects the setup and customer journey
• what to do when a business fits more than one group

Finta.no has four high-level setups: Food service, Salon, Retail, and Services. The businesses below are examples within these groups, not separate system modes.

Food service

Suitable for businesses that sell food and drink, such as restaurants, cafés, bakeries, caterers, food trucks, pizzerias, sushi restaurants, burger restaurants, kebab shops, or juice bars.

Typical features:

• a digital menu with categories, options, and allergens
• orders for dine-in, takeaway, or delivery
• tables, table reservations, and a waitlist
• Point of Sale, Kiosk, Kitchen Display, Menu Board, and Order Status Board
• campaigns, discount codes, and event stand sales

A typical customer journey is find business → view menu → customize products → order and pay, or choose table reservation → date and time → confirm reservation.

Salon

Suitable for hairdressers, barbers, nail salons, skincare clinics, massage practices, spas, brow and lash studios, tattoo studios, tanning salons, and other wellness businesses.

Typical features:

• services with a price and duration
• employees, skills, and working hours
• appointment booking based on an available employee or resource
• customer records, reminders, and payments
• campaigns and marketing for available appointments

A typical customer journey is find salon → select one or more services → date → time → contact information → confirm booking.

Retail

Suitable for businesses selling clothing, home décor, groceries, flowers, sporting goods, gifts, books, toys, jewellery, electronics, health foods, pet products, and more.

Typical features:

• a product catalogue with categories and images
• variants such as size or colour
• stock status and availability
• online ordering and a physical Point of Sale
• campaigns, loyalty programs, and product displays on screens

A typical customer journey is find shop → view product → select variant and quantity → shopping cart → checkout and payment.

Services

Suitable for plumbers, electricians, cleaners, consultants, photographers, personal trainers, painters, carpenters, auto repair shops, accountants, lawyers, movers, and other project-based businesses.

Typical features:

• services or packages with a fixed price or starting price
• quote requests
• consultations or appointment bookings
• employees, resources, and availability
• follow-up, marketing, and customer communication

A typical customer journey is find service provider → select package → request a quote or book consultation → select date and time → submit contact information.

If the business fits more than one industry

Choose the group that covers its most important customer journey:

You can still activate relevant apps for other needs. For example, a café can sell goods, and a shop can offer consultations. The industry primarily determines the default setup and language.

Check the industry in Finta Business

1. Select the correct business under My businesses.
2. Open the business profile or industry setting.
3. Check that the selected industry describes the main type of sale.
4. Save a change only after you have considered its effect on products, bookings, and the public customer journey.
5. Check the menu and public page afterward.

Changing the industry for an active business may change names, recommended apps, and the customer journey. Test the entire flow before publishing new links.

Next step

Continue with Get started with Finta Business and Products, menus, and pricing rules.